Brad Lanford was born and raised in the upstate of South Carolina. He is a dedicated advocate for injured plaintiffs, using his extensive experience in insurance defense to fight for those who need it most. He earned his Political Science degree from Winthrop University before attending the University of South Carolina School of Law, where he graduated in the top ten percent of his class and was a Merit Legal Scholarship recipient throughout law school. He also earned CALI Awards for Excellence in Torts II, Legal Accounting, and Antitrust.
Brad began his legal career at the South Carolina Supreme Court as a staff attorney while also teaching legal writing at his alma mater. He then spent over a decade as a partner in an insurance defense firm, representing major insurance companies in complex litigation. Through that work, Brad gained insider knowledge of how insurance companies operate, evaluate claims, and defend cases—experience he now uses to anticipate defense strategies and aggressively advocate for injured plaintiffs.
With more than 20 years of litigation experience, including numerous jury trials and appellate cases, Brad is committed to ensuring that insurance companies don’t take advantage of those who have been harmed. His transition to plaintiff advocacy was not just a career move but a decision to stand up for those who need a strong voice on their side.
Outside of work, Brad enjoys watching sports, playing golf, spending time with his wife Jenny and teenage children, Nate and Garner, and exploring Columbia where he has now lived for twenty-five years. A longtime movie buff, he’s always up for a great legal drama or classic 90’s film and everything in between.
Brad is thrilled to be fighting for plaintiffs, expanding the firm’s reach in the Midlands, and ensuring that those who have been injured receive the justice and compensation they deserve.
Education:
Winthrop University, B.A. 1998
University of South Carolina School of Law, J.D. 2002
Memberships:
South Carolina Bar
United States District Court
Fourth Circuit Court of Appeals
Richland County Bar Association
American Board of Trial Attorneys (ABOTA)
South Carolina Association for Justice
American Association for Justice
